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Hidden Risk Means Lost Revenue

 

Payments data is complex and contains clues to deeper issues that affect revenue growth and profitability. These clues are hidden because managers lack the right tools to discover them.

 

Without tools to monitor payment activity for early indications of problems, merchants are unable to quickly respond to issues that can cost 5% - 9% of sales.

Today, merchants rely on a handful of static reports that summarize sales, chargeback, and refund transactions. These reports are delivered infrequently and provide the barest minimum amount of information about what transpired in the merchant's payment and billing systems. It’s often impossible to identify trends that indicate important problems.

 

Therefore merchants can't determine when a fraud attack or system failure is occurring unless it is large enough to appear in one of a handful of aggregate metrics. Without the right tools, managers resort to costly and time consuming ad-hoc investigations that often result in sub-optimal solutions and take too long to complete.

 

 

See the Whole Picture

 

"You can't manage what you can't measure."

 

Curaxian Analytics is a cloud-based application that makes it dramatically easier to manage payment operations. It analyzes transactions to identify issues that affect revenue growth and profitability. It uncovers more problems with greater bottom-line impact than any existing approach.

 
Curaxian Analytics Schematic
 
Take Action
 

Find Fraud

 

Identify and resolve fraud attacks faster (including internal and affiliate fraud).

 

Find attacks overlooked by existing systems.

 

Find economically optimal
balance between risk and
sales.

Increase Sales

 

Grow by taking more risk: new countries, business models, products, affiliates, offers.

 

Reject fewer orders (ineffective fraud rules or manual review).

 

Reduce order failures.

 

Understand where sales are coming from, and where they're dropping to focus marketing.

Cut Costs

 

Manage authorization and interchange qualification rates.

 

Find and fix factors that drive refunds and chargebacks.

 

Find and fix failures in manual review or customer service processes.

 
Curaxian Analytics in action [Play]
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